"What does my event have to offer to potential sponsors?". Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Why you do it. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Bring your own food to Track Days Save money while eating better. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. Create a portfolio, be presentable and professional. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Work from the outlines you prepared to include all of the important details. Any accomplishments in racing you have achieved. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Businesses who sponsor drivers will pay money or provide free (or more likely. The racing team approaches a mid to high scale business organization asking them for sponsorship. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. You need to show up to a potential sponsor with a persuasive, well thought out plan. How do I find companies to sponsor my race car? %PDF-1.3 Contacting a sponsor is like contacting a potential employer. Take a look at this blog post for an updated list. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Race Car Sponsorship Proposal Template. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. If you dont, it might be worth working with a designer to create this as they work on your proposal. 1. Without primetime TV coverage, how will people see your sponsors name/product? The term influencer is relatively new, but the concept has been around for advertisers for a long time. %%EOF This will be key in making sure theyre happy throughout the year. hb```"gVa1G2S\Z&80~QRse stream From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Your personal brand should show who you are as a person and go beyond your racing. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . You have to convince a potential sponsor that YOU are the person who will work for them. You need to know this to be able to create a compelling case for why a business should sponsor you. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Racing cars is a very expensive pastime. You have to sponsor me because my car always gets 100 likes on social media. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. How it REALLY works, what it really is, and how to get it. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. How to Find a Sponsor as a Beginner Triathlete. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. This deck can help spark conversations that eventually lead to a sponsorship proposal. Organize the proposal in sections. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Text of Pravega Racing Sponsorship Proposal. Go more into depth with your research to get a sense of their specific goals. Make your direct pitch. stream But remember, a great proposal is about so much more than an attractive design. Not all benefits will be relevant to every business. If you are looking for racing sponsorship proposals, you are at the right place. Racing is an expensive sport that requires investment and sponsorship. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. What makes you different from any other person? Create a clear list of features and benefits that you can pick and choose from. Download. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Disagree 0.87%. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Where can I find sponsorship opportunities? Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. What makes you stand out over other racing drivers. Sponsorship proposal for Alfie Gendall Racing in 2021. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . This high quality transparent png images is totally free on PNGkit. Open the template in our online editing tool. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Once you get the sponsorship agreement wrapped up, the real work has only begun. Always be thinking of ways to reach new people. The marquee value of your corporation's name affiliated with the Pearson Racing. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Why is it better than everyone else's? Want to sit next to thousands of screaming fans? Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. Explain the expenses you incur as a race car driver in the second section. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Helping race directors share expertise and learn from each other is a big part of what we do. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. E@!Euq[dIV%ehJQ5$ Essentially, Contingency Sponsors have already agreed to support a racing series. Partnership is the key word here, treat it as a partnership, not a sponsorship. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. The racing team approaches a mid to high scale business organization asking them for sponsorship. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. Fast shipping, quality parts. Modern-day motorsport sponsorship is all about standing out. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. Do people regularly gravitate towards you for some reason or other? This can include hospitality, stickers on a car, events etc. Offering hospitality and a TV audience isnt enough. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. Before approaching a sponsor, draft a proposal first. %PDF-1.4 % Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. It will be worth it. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. The sponsor's eager and you know exactly what they're after. Harvick has spent 23 seasons in the NASCAR Cup Series. Its so much easier to close a sale with someone youve already built a rapport with. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. We work together, help each-other out, and do all we can to make sure well have a great race. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). You will use that information to get back to your sponsor with a winning proposal. Is your account popular How many Thousands of followers do you have? Generic sponsorship proposals have little chance of convincing would-be benefactors. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. . Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. These can include: Ok - so you have a good understanding of what you have to offer. Type text, add images, blackout confidential details, add comments, highlights and more. Are your posts in line with the companys current message? the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. This needs to be the starting point in your sponsorship strategy. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. First, provide a history of you and your racing team. vve endobj Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Think of it more like a sales deck. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Road Racing in the United States has several tiers. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. As long as you can provide value, youll go a long way. Easily Editable, Printable, Downloadable. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. You still need to be able to eloquently put your case across in writing. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. Its a great thing to have but it will not help you secure sponsors on its own. Are you posting regularly? Consider checking out Oval Track racing. So I built it myself-Ferdinand Porsche. Do you have a very popular online presence? Make sure you get the details for the decision-maker. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream It is your job as rights holder to understand what these objectives are and how you can best serve them. So go the extra mile. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. Firmly Settle Your Offers. Be sure to target each proposal to the specific potential sponsor. 0000054763 00000 n TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . One of the first things a prospective sponsor will do is check out your social media accounts. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. People love to talk about themselves so ask questions and chat about them. So make it count. Include methods like cheque, e-transfer, PayPal, etc. All forms provided by US Legal Forms, the nations leading legal forms publisher. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. endobj Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. Treat the race car sponsorship proposal as a business transaction. BC racing Coilovers for 2010 Honda Odyssey. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Your sponsors would base their decision on how you're going to help them in exchange for their support. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. to see that back in extra sales. Sign it in a few clicks. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Gather the history of your racing career or racing team. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. Sponsorship is not charity. Talk to mechanics, auto shops or dealerships. Want to race with packed stands and screaming fans? Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. From NASCAR, to Club Racing, to go-karting. Unfortunately, retaining sponsorship in the long term may not always be under your control. And you can use it to find sponsors for your event through our Sponsor Finder tool. Edit your sponsorship agreement team online. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Sponsorship brings so much more than a logo on a car . How will your sponsor assess the sponsorship and whether it has been a success for them? Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. 0000054541 00000 n Simply putting a name out doesnt always mean it will come back as added revenue for a company. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Go in with no agenda, otherwise, itll come across as disingenuous. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. 0000000016 00000 n The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Fast Feb is back but its looking a little different for 2023! But with good content and a consistent posting strategy, you can grow your following and increase your reach. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. There are plenty of people (often very young) who show up with that intent. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. . NHRA/National Dragster. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. In return, the racer gives the organization publicity and extras, such as personal appearances. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. This all comes down to value. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen.
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